T.V networks jockey in court over ad skipping DVR’s
When you think ad-free T.V, well, if your anything like an average person you’re probably thrilled to get through your favorite sitcom without having to see Tide Detergent ad’s every five minutes — fortunately Dish network is one of many first providers to roll out a DVR that allows customers to literally skip through all sorts of ads to get back to their viewing….
The downfall? T.V networks aren’t happy and have taken said providers to court over T.V revenue. Major T.V networks according to lawsuits have begun suing because ‘revenue is being lost due to customers not actually viewing the ads on television’.
Dish officially rolled out that lovely DVR about two weeks ago, and networks like CBS NBC and FOX have already filed federal lawsuits against the cable giant but Dish has a remark of their own.
“We are giving them a feature they want and that gives them more control,”
- Hopper Skip Function Jumps into Court (geeksaresexy.net)
- Dish Network’s Commercial-Removing DVR Already Being Sued into the Ground by Networks [DVR] (gizmodo.com)
- Dish Network’s Ad Skipping Software ‘Hopper’ Leads To Lawsuit From CBS, NBC and Fox (inquisitr.com)
- Dish Network Under Fire from Broadcasters Over Commercial-Skipping AutoHop Feature (hothardware.com)
- CBS, NBC, Fox Battle Dish Network In Court Over Ad-Skipping DVR (npr.org)