J.C Penney launches last bid to stay afloat — failure, means closure
NEW YORK, NEW YORK: Ailing retail giant J.C Penney’s is surely, likely, probably headed for closure. It was announced last July that a deal between the struggling retailer and Canadian fashion brand Joe Fresh was made, and now its official. The Canadian designer is headed to more than 681 shops simultaneously this Friday.
“We are one of many new concepts being brought to JCPenney,” Joe Mimran, the founder of Joe Fresh, told Women’s Wear Daily . ” But there is no question about it: There seems to be a bit more focus on our brand working.”
However, if Penney’s last bid fails — it could spell doomsday for the once beloved retailer.
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