Good product descriptions can mean the difference between making a sale and losing a potential customer. They explain what a product is and why it is worth purchasing. In addition to that, they give the customer the information they need to feel comfortable with making a purchase. Writing good product descriptions can be tricky. Luckily, communicating the value of your fashion store is easy when you follow these simple steps:
Know your ideal customer
Instead of writing for a crowd and pleasing nobody, think about your ideal customers and speak directly to them. This is because they are the ones who will likely purchase your products. For example, ASOS does this in their description of their ‘smarty pants’ where they speak directly to men who love to suit up.
Be creative with descriptive words.
Words, specifically adjectives, can be used to create graphic phrases or expressions. Since customers can not touch and feel the product, adjectives used in the online fashion store description can help them imagine it. They allow the buyer to tap into how something may make them feel. For example, to show a bridal dress on your product page, you can use words like elegant or radiant. A good article writing service can help you achieve this.
Focus on the benefits
You’ll naturally want to include all the creative features that are in your design. The technical details may be necessary, but they don’t increase sales. On the other hand, listing the benefits does. Also, ensure you think about it from your customer’s point of view—talk specifically about how the feature benefits them.
Make your descriptions scannable.
Research suggests that more than 79% of readers scan through text, picking out specific phrases, and only 16% read the entire content. So to decide whether or not a product is worth reading more about, it must offer a product description that will stop a reader mid scan. To make your content more scan friendly, ensure you use short and simple product names and be concise. Moreover, use bullet points when describing technical features
Keep description lengths consistent.
Keep the length and amount of data in your production descriptions consistent. This is because it will provide a stable user experience. If two products have different lengths, readers may assume that your product range is inconsistent in quality.
Optimise fashion product description for SEO
Optimising your product descriptions will ensure they rank highly on search engines. Therefore, you have to make sure you use the correct keywords for your product. For example, if you’re writing a description about winter clothing, use words like ‘blue fuzzy cardigan’. Moreover, think about phrases that a potential customer might type on search engines while searching different fashion products and use them in your descriptions.
In conclusion, writing good product descriptions can influence customers to make a purchase. Similarly, your product description may be the deciding factor that helps you land a customer. Follow the tips above, and you’ll be a step closer to boosting conversion rates through quality product descriptions.