A high-quality backlink is a major component of Google’s algorithm and will continue to be so, as they can be the factor that pushes a website to the top of the search results. Links are primarily built for search engine optimization purposes, but they are beneficial for several other reasons as well.
Google constantly updates its search algorithms and refreshes its data to penalize low quality websites that use spammy link building techniques to manipulate search results. One great rule of thumb when building links is to ask yourself, “What would Google say if they did a manual review and saw this link?”.”””
Can they view it as non-spammy and as something that adds value to the content?
Did they feel that the anchor text wasn’t over-optimized?
This not only keeps you out of penalty trouble, but it also ensures that your links will provide value to you in other ways, in case Google wakes up one day and decides not to reward high quality links anymore. Links have benefits beyond SEO, which many people do not consider. The following are five additional advantages of high quality links.
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1. Develop your Brand’s Authority
Your SEO efforts will benefit from getting links from popular websites, but these links will also help establish your brand’s authority. The same way Google views these links as a sign that your website provides useful information, consumers consider them a sign that they should pay attention to your brand.
In addition to improving your SEO, high-quality links on popular websites will help you attract consumers by association. In addition to presenting your company as an information source in your industry, this can result in websites linking to your content, giving you natural Sell backlinks, which Google loves.
2. Automatically Drive Referral Traffic
Search engines like Google, Yahoo, and Bing are not responsible for all website traffic. Referral traffic makes up a large portion of all traffic, which means that readers are clicking on links within content and being taken to the linked content.
Quality links on highly trafficked websites can not only benefit your SEO, but also drive targeted traffic around the clock to your website. Your website can receive years of traffic from a single link on a popular website. Highly targeted traffic is one of the most valuable aspects of referral traffic. Pay-per-click advertising is so expensive. The CPCs of some businesses are so high that every referral click drives high quality traffic without costing a penny. Use these tips to evaluate your SEO company if you have one managing your link building.
3. Links to Long Term Directories and Resources
There will always be an internet to access information from as it is one big source of data that will continue to grow over time. You can drive traffic to your website for years to come if you obtain high quality links from reputable directories and other resource websites.
Imagine that your company offered “blue widgets” and you were able to obtain a link on a directory of all blue widget manufacturers. The consumers searching for blue widgets online have been coming across your link for years and clicking through, landing on your website and making a purchase. These links will continue to attract customers many years down the road.
4. Create New Relationships
People who read good content and see a backlink pointing to the source or creator are more likely to click on the link to learn more about who or what created the content.
This can lead to an individual joining your newsletter or taking some other action on your website. You might connect with them and have them follow your social media profiles, or they might read your blog and then bookmark it or subscribe to your RSS feed. Without the help of search engine rankings, a link can connect a company and a consumer.